Have you just gone through the whole process of getting your food product onto the market? In the traditional world, marketing food products has been cumbersome, time consuming and extremely expensive with many unknown outcomes of the efforts. Welcome to the 21st century of food marketing. The marketing your food online will allow you to reach a global or local audience in a matter of weeks. With the advent of social marketing, is an interactive playground, perfect to your food product the start it deserves.
This article will outline some of the most common methods of marketing online, examples how you can take advantage of them.
CPM Display advertising – CPM display advertising refers advertising to specific profiles and paying for per 1000 displays. As per traditional marketing, it’s extremely important you know where to find CPM networks that are related to the food industry and target the correct demographic profile for your product. For example, if your marketing a health food, you might want to target people aged 20 -30 years old.
Pay Per Click advertising – Pay Per Click or PPC is another method in online marketing where advertisers bid for keywords so each “click” a targeted user performs into your site. To create and efficient and effective campaign, a PPC expert can help you save time, effort and produce real results.
Search Engine Optimization – Depending on your food product, there are thousands of searches everyday that is related to your food product. Your website needs to be optimized so that search engines like Google, Yahoo and Bing can find your site and rank it appropriately for your target audience. However, don’t be fooled by this simple description, SEO requires cutting edge techniques to get you ahead. It would be ideal to hire an SEO specialist who works in the food industry, as they will already have data related to how other food products have faired in the online markets.
Social Networking: Social networking involves using sites such as Twitter, Facebook, MySpace to promote your product and get real live users interacting with your food product or company. Social networking is a powerful, powerful tool, but it can also be a double edged sword if you do not know what you are doing. If done properly, you could literally let millions of people on twitter about your food product, or get people to like your fan page to get more exposure. Your product could become the next big thing with Social Networking.
This article has outlined 4 powerful methods using online marketing to take your Food product to the next level. To obtain the full potential of online marketing you need experts in the field, ideally, a company who works only in the food industry as they will have all the resources, experience to get your food product to the masses. It’s important, especially in the food industry, that your first impression online is perfect. Don’t risk it by going it alone!